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Conference Proceedings (2008), 2008 American Marketing Association Winter Educators Conference, American Marketing Association (AMA)

Marketing in Second Life: If you build it, will they come?

Prokopec Sonja , Goel Lakshmi

PROKOPEC, S. and GOEL, L. (2008). Marketing in Second Life: If you build it, will they come? In: 2008 American Marketing Association Winter Educators Conference. American Marketing Association (AMA).