The complexity of environmental, societal, economic challenges etc. and businesses need to address with their innovation strategies and practices calls for new underlying concepts to support sustainable business behaviors within increasingly multicultural business and consumer environments.
PAVIE, X., PETRAITE, M., CEICYTE, J., JANIUNAITE, B. and CARTHY, D. (2017). Managing Innovation in Multicultural Environments: An Imperative of Responsibility Within Interorganizational Networks. In: Intercultural Interactions in the Workplace: Traditional and Positive Organizational Scholarship. 1st ed. Springer, pp. 137-154.