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Journal articles (2011), Vikalpa: The Journal for Decision Makers, 36 (1), pp. 75-77

Logic of Luxury in Emerging Markets

We aim to understand the logic of luxury in emerging markets. The luxury market is growing by 20-30 per cent in Brazil, Russia, India and China, and it is estimated that BRIC will contribute approximately 36 per cent of the global luxury market by 2015 and is predicted to have the largest base of luxury consumers. Link to the article

SOM, A. (2011). Logic of Luxury in Emerging Markets. Vikalpa: The Journal for Decision Makers, 36(1), pp. 75-77.

Keywords : #Emerging-economies, #Management-department, #Luxury, #Marketing