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Press article, video or other popular media (2008), La Croix, pp. 15

Le benchmark et le mouton

THEVENET Maurice

The article questions the sucess of benchmarking. It obviously helps given up our minds but it is not bound to be an effective stimulus for the creativity and innovation that the economy requises.

THEVENET, M. (2008). Le benchmark et le mouton. La Croix, pp. 15.

Keywords : #Entreprises, #Innovation