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Journal articles (1994), Décisions Marketing, pp. 71-79

La rapidité de développement des nouveaux produits

Among the main factors affecting the design cycle time, product and technology characteristics seem to play a major role. In line with the uncertainty reduction process paradigm in product development, the following hypotheses are drawn : (1) product complexity and newness tend to increase the design process duration, and (2) experience and familiarity with technology tend to reduce it. These hypotheses are verified in the context of a French programmable controller producer which experimented long development delays due to overspecified objectives in terms of product and technology characteristics.

TARONDEAU, J.C. (1994). La rapidité de développement des nouveaux produits. Décisions Marketing, pp. 71-79.