How does the global microfinance industry determine its targeting strategy across cultures with differing gender values?

We empirically investigate the role of culture in determining the gender-targeting strategy of microfinance institutions (MFIs). We use female/male grammatical distinctions in language as the manifestation of culturally-inherited gender values. Our findings indicate MFIs target women in cultures where they are most likely to experience financial discrimination. Link to the article

DRORI, I., MANOS, R., SANTACREU VASUT, E. and SHOHAM, A. (2020). How does the global microfinance industry determine its targeting strategy across cultures with differing gender values? Journal of World Business, 55(5).

Keywords : #Culture, #Gender, #targeting-strategy, #Gender, #discrimination, #Gender-marking-in-language, #The-global-microfinance-industry