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Journal articles (2007), Journal of Marketing Theory and Practice, 15 (2), pp. 159-166

Dynamic Capabilities View: Foundations and Research Agenda

Cavusgil Erin, Seggie Steven , Talay Berk

CAVUSGIL, E., SEGGIE, S. and TALAY, B. (2007). Dynamic Capabilities View: Foundations and Research Agenda. Journal of Marketing Theory and Practice, 15(2), pp. 159-166.