Journal articles (2006), Journal of Business Research, 59 (8), pp. 887-895
Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance?
SEGGIE, S., KIM, D. and CAVUSGIL, T. (2006). Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance? Journal of Business Research, 59(8), pp. 887-895.