The cement industry was deregulated in India, which resulted in fierce competition and price war. In the face of this fierce competition, as a part of major restructuring process, the group hired an American consulting firm, in early 1998, to find a "synergy" between the two companies and help them to turnaround. This research case discusses the issues of the restructuring and the interventions during the restructuring process that were undertaken by the top management.
SOM, A. (2005). A Failed Case of HR Response During Organizational Restructuring. In: Proceedings of the International Human Resource Management Conference: International Human Resource Management: Making a Difference in a World of Differences. International Conference on International Human Resource Management.