Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "14201"
  #_source: array:26 [
    "id" => "14201"
    "slug" => "emphasizing-for-action-probability-framing-in-healthcare-messages"
    "yearMonth" => "2022-06"
    "year" => "2022"
    "title" => "Emphasizing for Action – Probability Framing in Healthcare Messages"
    "description" => "JAVED, A. et GUPTA, R. (2022). Emphasizing for Action – Probability Framing in Healthcare Messages. Dans: 2022 American Marketing Association (AMA) Marketing and Public Policy Conference. Austin."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "GUPTA Reetika"
        "bid" => "B00536881"
        "slug" => "gupta-reetika"
      ]
      1 => array:1 [
        "name" => "JAVED Arslan"
      ]
    ]
    "ouvrage" => "2022 American Marketing Association (AMA) Marketing and Public Policy Conference"
    "keywords" => []
    "updatedAt" => "2023-07-21 01:00:38"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-28T09:21:47.000Z"
    "docTitle" => "Emphasizing for Action – Probability Framing in Healthcare Messages"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/gupta-reetika">GUPTA Reetika</a>, JAVED Arslan"
    "docDescription" => "<span class="document-property-authors">GUPTA Reetika, JAVED Arslan</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2022</span>"
    "keywordList" => ""
    "docPreview" => "<b>Emphasizing for Action – Probability Framing in Healthcare Messages</b><br><span>2022-06 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Emphasizing for Action – Probability Framing in Healthcare Messages</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.637426
  +"parent": null
}