Press article, video or other popular media
This press article speaks about value creation in general and specifically in the Steel Industry. It argues that European companies have grown profitably be acquisitions for centuries and have created value often referred to as Franchise Value. The hostile bid of Mittal Steel for Arcelor was reported in the press with cynicism and racial undertones. The press article concludes that European firms have to be open and look beyond their borders while respecting business sense. They also have to play by the same rules of the game that they have created for themselves and be respectful of other cultures.
SOM, A. (2006). Double Standards. Business Standard.