Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5789"
  #_source: array:26 [
    "id" => "5789"
    "slug" => "does-product-category-matters-in-marketing-luxury-brands-via-www-constrasting-consumers-and-managers-views"
    "yearMonth" => "2001-06"
    "year" => "2001"
    "title" => "Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views"
    "description" => "NYECK, S. et ROUX, E. (2001). Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "NYECK Simon"
        "bid" => "B00000401"
        "slug" => "nyeck-simon"
      ]
      1 => array:1 [
        "name" => "ROUX E."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le nouvel outil commercial qu'est le Web implique une modification du paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre les stratégies des marques de luxe et l'outil Web. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
      "en" => "The growing importance of the World-Wide Web as a commercial medium raises numerous issues regarding communication and retailing strategies for companies. Therefore, research in this area is needed to gain a better understanding of this new marketing tool. Based on two samples, including managers and Canadian consumers, this study uses an interpretive approach to assess the compatibility of the World Wide Web with the communications strategies of luxury brands. Lastly, preliminary findings on both samples are contrasted and managerial implications are discussed."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/nyeck-simon">NYECK Simon</a>, ROUX E."
    "docDescription" => "<span class="document-property-authors">NYECK Simon, ROUX E.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views</b><br><span>2001-06 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}