CONTI Raffaele, ARANDA Ana M., WEZEL Filippo Carlo
Previous research on stigma reduction has been primarily confined to single industries. However, industry boundaries are porous in the eyes of audience members and hardly can act as artificial confines to moral re-evaluations. We contend that evaluative spillovers induced by stigma reduction in a focal industry diffuse to other industries that share the same vilifying label when (a) they possess the morally approved attribute that underlies the reduction of stigma, and (b) the morally approved attribute is embedded in formal rules and procedures that ensure the desired purposes.
ARANDA, A.M., CONTI, R. et WEZEL, F.C. (2021). Distinct but not Apart? Stigma Reduction and Cross-Industry Evaluative Spillovers: The Case of Medical Marijuana Legalization. Academy of Management Journal, 64(6).