Year
2001
Authors
Abstract
Since the beginning of the 90’s business strategy has considerably changed. This is due to the new information technology, the opening of the world market and new aspirations from people looking for more initiative, autonomy and responsibility. This dictionary presents the basic concepts of business strategy along with up to date additions.
TARONDEAU, J.C. et HUTTIN, C. (2001). Dictionnaire de stratégie d’entreprise. Vuibert, 264 pages.