Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "14795"
  #_source: array:26 [
    "id" => "14795"
    "slug" => "deepfakes-a-comms-persons-friend-or-foe"
    "yearMonth" => "2024-05"
    "year" => "2024"
    "title" => "Deepfakes: a comms person's friend or foe?"
    "description" => "ALQUIER, P. 2024. <i>Deepfakes: a comms person's friend or foe?</i> Mai."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "ALQUIER Pierre"
        "bid" => "B00809923"
        "slug" => "alquier-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Deepfakes"
      1 => "AI"
      2 => "corporate communication"
      3 => "public relations"
    ]
    "updatedAt" => "2024-06-06 09:25:46"
    "publicationUrl" => "https://www.mynewsdesk.com/sg/hong-bao-media/videos/119588"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Interviews : Emission radio - TV - presse écrite"
      "en" => "Interviews: radio - TV - press"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        There is a dark side to the exciting Generative AI trend: deepfakes. But whether deepfakes are used for good or for ill is still up to the person creating them. So, what scope is there for communications professionals to use deepfakes? Appropriately? What would constitute an inappropriate use? Join us to hear from our expert speakers.\n
        In this discussion, Mark Laudi and Pierre Alquier lay bare how easy it is to create a deepfake and what the limitations are, and they give participants the chance to create one using a video of themselves. They also share how to detect them.
        """
      "en" => """
        There is a dark side to the exciting Generative AI trend: deepfakes. But whether deepfakes are used for good or for ill is still up to the person creating them. So, what scope is there for communications professionals to use deepfakes? Appropriately? What would constitute an inappropriate use? Join us to hear from our expert speakers.\n
        In this discussion, Mark Laudi and Pierre Alquier lay bare how easy it is to create a deepfake and what the limitations are, and they give participants the chance to create one using a video of themselves. They also share how to detect them.
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d’Information, Sciences de la Décision et Statistiques"
      "en" => "Information Systems, Decision Sciences and Statistics"
    ]
    "indexedAt" => "2024-07-16T03:22:03.000Z"
    "docTitle" => "Deepfakes: a comms person's friend or foe?"
    "docSurtitle" => "Interviews: radio - TV - press"
    "authorNames" => "<a href="/cv/alquier-pierre">ALQUIER Pierre</a>"
    "docDescription" => "<span class="document-property-authors">ALQUIER Pierre</span><br><span class="document-property-authors_fields">Information Systems, Decision Sciences and Statistics</span> | <span class="document-property-year">2024</span>"
    "keywordList" => "<a href="#">Deepfakes</a>, <a href="#">AI</a>, <a href="#">corporate communication</a>, <a href="#">public relations</a>"
    "docPreview" => "<b>Deepfakes: a comms person's friend or foe?</b><br><span>2024-05 | Interviews: radio - TV - press </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.mynewsdesk.com/sg/hong-bao-media/videos/119588" target="_blank">Deepfakes: a comms person's friend or foe?</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.691416
  +"parent": null
}