Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "937"
  #_source: array:26 [
    "id" => "937"
    "slug" => "de-la-france-au-monde-le-guide-michelin-vecteur-du-rayonnement-de-la-marque-france"
    "yearMonth" => "2011-11"
    "year" => "2011"
    "title" => "De la France au monde. Le Guide Michelin, vecteur du rayonnement de la marque France ?"
    "description" => "DRUCKER-GODARD, C., BOUTY, I. et GOMEZ, M.L. (2011). De la France au monde. Le Guide Michelin, vecteur du rayonnement de la marque France ? <i>Revue Française de Gestion</i>, 37(218-219), pp. 53-66."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "GOMEZ Marie-Léandre"
        "bid" => "B00006563"
        "slug" => "gomez-marie-leandre"
      ]
      1 => array:1 [
        "name" => "DRUCKER-GODARD C."
      ]
      2 => array:1 [
        "name" => "BOUTY I."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-02-02 16:16:18"
    "publicationUrl" => "https://www.cairn.info/revue-francaise-de-gestion-2011-9-page-53.htm"
    "publicationInfo" => array:3 [
      "pages" => "53-66"
      "volume" => "37"
      "number" => "218-219"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article montre comment Michelin a contribué à l’extension des standards gastronomiques français par le biais de l’internationalisation du Guide rouge. Avec l’exemple de l’implantation aux États-Unis (2005) et au Japon (2007), nous analysons le rôle de Michelin en tant qu’entrepreneur institutionnel en nous appuyant sur une étude de l’ensemble des articles de la presse locale sur la période 2000-2010. Nous apprécions ainsi la réception faite au guide et son évolution."
      "en" => "This article shows how Michelin has contributed to extending French gastronomic standards through the internationalization of the Red Guide. Based on the example of the guidebook's development in the US (2005) and in Japan (2007), we analyze the role of Michelin as an institutional entrepreneur. Based on the analysis of the local press articles between 2000 and 2010 we show how the guide and the institutional rules it carries, were progressively taken for granted."
    ]
    "authors_fields" => array:2 [
      "fr" => "Comptabilité et Contrôle de Gestion"
      "en" => "Accounting and Management Control "
    ]
    "indexedAt" => "2024-11-18T19:21:49.000Z"
    "docTitle" => "De la France au monde. Le Guide Michelin, vecteur du rayonnement de la marque France ?"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/gomez-marie-leandre">GOMEZ Marie-Léandre</a>, DRUCKER-GODARD C., BOUTY I."
    "docDescription" => "<span class="document-property-authors">GOMEZ Marie-Léandre, DRUCKER-GODARD C., BOUTY I.</span><br><span class="document-property-authors_fields">Accounting and Management Control </span> | <span class="document-property-year">2011</span>"
    "keywordList" => ""
    "docPreview" => "<b>De la France au monde. Le Guide Michelin, vecteur du rayonnement de la marque France ?</b><br><span>2011-11 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.cairn.info/revue-francaise-de-gestion-2011-9-page-53.htm" target="_blank">De la France au monde. Le Guide Michelin, vecteur du rayonnement de la marque France ?</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.226345
  +"parent": null
}