Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "863"
  #_source: array:26 [
    "id" => "863"
    "slug" => "consumer-orientation-toward-sporting-events-scale-development-and-validation"
    "yearMonth" => "2006-02"
    "year" => "2006"
    "title" => "Consumer Orientation Toward Sporting Events. Scale Development and Validation"
    "description" => "PONS, F., NYECK, S. et MOURALI, M. (2006). Consumer Orientation Toward Sporting Events. Scale Development and Validation. <i>Journal of Service Research</i>, pp. 276-287."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "NYECK Simon"
        "bid" => "B00000401"
        "slug" => "nyeck-simon"
      ]
      1 => array:1 [
        "name" => "PONS F."
      ]
      2 => array:1 [
        "name" => "MOURALI M."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:6 [
      0 => "Echelle de mesure"
      1 => "Evènements sportifs"
      2 => "Motivation"
      3 => "Orientation"
      4 => "Segments"
      5 => "Validation de construit"
    ]
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "276-287"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La recherche propose le concept d'orientation par rapport aux évènements sportifs (OES), et développe un outil de mesure validé dans divers contextes, qui capture les différentes composantes de OES. L'utilité managériale de OES est présentée en tant qu'outil de segmentation"
      "en" => "The research offers a definition of Orientation towards Sporting Events (OSE), develops and validates a scale in different contexts. Finally, the paper discusses managerial implication of the OSE as as segmentation tool."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T18:21:44.000Z"
    "docTitle" => "Consumer Orientation Toward Sporting Events. Scale Development and Validation"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/nyeck-simon">NYECK Simon</a>, PONS F., MOURALI M."
    "docDescription" => "<span class="document-property-authors">NYECK Simon, PONS F., MOURALI M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Echelle de mesure</a>, <a href="#">Evènements sportifs</a>, <a href="#">Motivation</a>, <a href="#">Orientation</a>, <a href="#">Segments</a>, <a href="#">Validation de construit</a>"
    "docPreview" => "<b>Consumer Orientation Toward Sporting Events. Scale Development and Validation</b><br><span>2006-02 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Consumer Orientation Toward Sporting Events. Scale Development and Validation</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.175611
  +"parent": null
}