Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "2960"
  #_source: array:26 [
    "id" => "2960"
    "slug" => "construire-avec-pertinence-la-strategie-de-votre-pme"
    "yearMonth" => "2016-04"
    "year" => "2016"
    "title" => "Construire avec pertinence la stratégie de votre PME"
    "description" => "BOURGEON, L., MAUGET, R. et PERON, C. (2016). <i>Construire avec pertinence la stratégie de votre PME</i>. Ellipses, 185 pages."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BOURGEON Laurent"
        "bid" => "B00000062"
        "slug" => "bourgeon-laurent"
      ]
      1 => array:1 [
        "name" => "MAUGET R."
      ]
      2 => array:1 [
        "name" => "PERON C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet ouvrage s’adresse à des dirigeants d’entreprise, TPE ou PME, des responsables d’une business unit en charge d’établir le diagnostic stratégique (interne et externe) de leur entité afin de fonder des choix liés à sa stratégie concurrentielle ou à sa stratégie de développement. Il présente les conditions de mise en œuvre de ces outils et méthodes appliqués aux PME."
      "en" => "This book presents the main tools and methods to carry out a strategic analysis of a SME (environment analysis, competitive analysis and strategic capabilities diagnosis). The analysis process described leads to the definition of the SME’s business and corporate strategies. This book also focuses on the conditions of implementation of these tools and methods."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T10:21:50.000Z"
    "docTitle" => "Construire avec pertinence la stratégie de votre PME"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/bourgeon-laurent">BOURGEON Laurent</a>, MAUGET R., PERON C."
    "docDescription" => "<span class="document-property-authors">BOURGEON Laurent, MAUGET R., PERON C.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span>"
    "keywordList" => ""
    "docPreview" => "<b>Construire avec pertinence la stratégie de votre PME</b><br><span>2016-04 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Construire avec pertinence la stratégie de votre PME</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.0310545
  +"parent": null
}