Logistics is a key success factor to achieve the results. The model needs high level of stock and sophisticated solution to take into account the problem of the last mile. Very often, the start-up forget to manage efficiently the logistic dimension of their business. This article gives the main points to build the best practices in the field of e-business B to C.
DORNIER, P.P. (2000). Commerce électronique : de la soupe primitive au modèle logistique intensif. Les Echos, pp. 68.