Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4454"
  #_source: array:26 [
    "id" => "4454"
    "slug" => "cobex-an-expert-system-for-consumer-behavior-analysis"
    "yearMonth" => "1994-03"
    "year" => "1994"
    "title" => "COBEX : An Expert System for Consumer Behavior Analysis"
    "description" => "AKOKA, J. et COMYN-WATTIAU, I. (1994). COBEX : An Expert System for Consumer Behavior Analysis. Dans: <i>Moving Toward Expert Systems Globally in the 21st Century - 2nd World Congress on Expert Systems</i>. Cognizant Communication Corporation, pp. 760-767."
    "authors" => array:2 [
      0 => array:2 [
        "name" => "AKOKA Jacky"
        "bid" => "B00714200"
      ]
      1 => array:3 [
        "name" => "COMYN-WATTIAU Isabelle"
        "bid" => "B00000530"
        "slug" => "wattiau-isabelle"
      ]
    ]
    "ouvrage" => "Moving Toward Expert Systems Globally in the 21st Century - 2nd World Congress on Expert Systems"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "760-767"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article décrit un système expert en comportement du consommateur appelé COBES. Ce système est une expérimentation du modèle d'Engel-Blackwell. Il permet de calculer la part de marché théorique d'un produit à partir d'informations concernant notamment la publicité et la promotion."
      "en" => "This paper describes an expert system called COBEX developed for the analysis of brand choice behavior. COBEX is based on Engel-Blackwell model. It allows the evaluation of a market share for a set of products depending on promotional and advertising actions."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-03T16:21:42.000Z"
    "docTitle" => "COBEX : An Expert System for Consumer Behavior Analysis"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "AKOKA Jacky, <a href="/cv/wattiau-isabelle">COMYN-WATTIAU Isabelle</a>"
    "docDescription" => "<span class="document-property-authors">AKOKA Jacky, COMYN-WATTIAU Isabelle</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>COBEX : An Expert System for Consumer Behavior Analysis</b><br><span>1994-03 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">COBEX : An Expert System for Consumer Behavior Analysis</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.198268
  +"parent": null
}