Conference Proceedings
Year
2004
Abstract
This research case describes Lafarge’s globalization policy of “growth and profitable growth” by successful acquisitions and post-merger integration. The research case deals with both the issues of infernal restructuring of Lafarge to fuel its external strategy of growth and it traces the process of internationalization of a French cement producer. it also examines the basis for globalization of what many would think of as a very “local business”. It presents an opportunity to examine the logic of global competitive moves in the cement industry.
SOM, A. (2004). Challenges of Globalization at Lafarge. Dans: 2004 Midwest Academy of Management Meeting. Creighton.