Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "773"
  #_source: array:26 [
    "id" => "773"
    "slug" => "challenges-and-pitfalls-for-direct-mail-across-borders-the-european-example"
    "yearMonth" => "1996-01"
    "year" => "1996"
    "title" => "Challenges and Pitfalls for Direct Mail Across Borders : The European Example"
    "description" => "DESMET, P. et XARDEL, D. (1996). Challenges and Pitfalls for Direct Mail Across Borders : The European Example. <i>Journal of Interactive Marketing</i>, pp. 48-60."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "XARDEL D."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "48-60"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le publipostage international ne cesse de se développer en Europe, souvent par des entreprises opérant simultanément dans différents pays. Les efforts de globalisation et de libéralisation des marchés vont de pair mais soulignent le rôle essentiel de la logistique et de la prise en compte de la spécificité de chaque pays. Cet article étudie le choix entre les différentes solutions : dépôt direct ou repostage avec comme opérateur un service des postes ou des transporteurs."
      "en" => "Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross border organisations play a key role as to the consideration of market specifics for each country."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T07:22:04.000Z"
    "docTitle" => "Challenges and Pitfalls for Direct Mail Across Borders : The European Example"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, XARDEL D."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, XARDEL D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Challenges and Pitfalls for Direct Mail Across Borders : The European Example</b><br><span>1996-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Challenges and Pitfalls for Direct Mail Across Borders : The European Example</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.771215
  +"parent": null
}