Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "766"
  #_source: array:26 [
    "id" => "766"
    "slug" => "catalog-space-allocation-at-the-department-level"
    "yearMonth" => "1992-12"
    "year" => "1992"
    "title" => "Catalog Space Allocation at the Department Level"
    "description" => "DESMET, P. (1992). Catalog Space Allocation at the Department Level. <i>Journal of Interactive Marketing</i>, pp. 7-18."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "7-18"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les règles empiriques et normatives d'allocation de l'espace catalogue sont décrites et les hypothèses sous-jacentes quant à la fonction de demande sont exposées. Pour la détermination de la fonction de demande, l'intérêt et les limites de deux méthodes d'estimation, approche historique et calcul décisionnel, sont étudiés lors d'une application pratique. La règle empirique de l'allocation de l'espace en fonction du profit semble un bon point de départ et peut être améliorée quand les élasticités, assez peu stables, sont connues avec plus de précision."
      "en" => "In this paper we describe empirical and normative rules for the space allocation in catalogs and the underlying assumptions regarding the demand function. Usefulness and limitations of the two approaches for measuring demand response functions are studied from an empirical point of view. The empirical space allocation rule, space as a percentage of profit, seems to be a good starting point and can be improved as the  rather unstable elasticities are better known."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T15:21:44.000Z"
    "docTitle" => "Catalog Space Allocation at the Department Level"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1992</span>"
    "keywordList" => ""
    "docPreview" => "<b>Catalog Space Allocation at the Department Level</b><br><span>1992-12 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Catalog Space Allocation at the Department Level</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.436417
  +"parent": null
}