Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3450"
  #_source: array:26 [
    "id" => "3450"
    "slug" => "case12-aditya-birla-group-the-indian-multinational"
    "yearMonth" => "2010-01"
    "year" => "2010"
    "title" => "Case12. Aditya Birla Group: The Indian Multinational"
    "description" => "SOM, A. (2010). Case12. Aditya Birla Group: The Indian Multinational. Dans: <i>Strategy: Process, Content, Context. An International Perspective (4th edition)</i>. 1st ed. South-Western Cengage Learning, pp. 796-822."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => "Strategy: Process, Content, Context. An International Perspective (4th edition)"
    "keywords" => array:5 [
      0 => "Business familial"
      1 => "Conglomérat diversifié"
      2 => "Culture"
      3 => "Inde"
      4 => "Transformation"
    ]
    "updatedAt" => "2021-09-06 16:57:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "796-822"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Kumara Mangalam Birla, the Chairman of the Aditya Birla Group has been redesigning its operations since 1995 when he inherited the family business at the age of 28. The chapter describes the evolution of Aditya Birla Group, the Group?s growth strategy, its rationale for re-designing the conglomerate, internationalizing its businesses and managing the change process of a family owned organization to a professionalized business group that is currently charting its path to becoming a Fortune 500 company."
      "en" => "Kumara Mangalam Birla, the Chairman of the Aditya Birla Group has been redesigning its operations since 1995 when he inherited the family business at the age of 28. The chapter describes the evolution of Aditya Birla Group, the Group?s growth strategy, its rationale for re-designing the conglomerate, internationalizing its businesses and managing the change process of a family owned organization to a professionalized business group that is currently charting its path to becoming a Fortune 500 company."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T20:21:42.000Z"
    "docTitle" => "Case12. Aditya Birla Group: The Indian Multinational"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2010</span>"
    "keywordList" => "<a href="#">Business familial</a>, <a href="#">Conglomérat diversifié</a>, <a href="#">Culture</a>, <a href="#">Inde</a>, <a href="#">Transformation</a>"
    "docPreview" => "<b>Case12. Aditya Birla Group: The Indian Multinational</b><br><span>2010-01 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Case12. Aditya Birla Group: The Indian Multinational</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.24158
  +"parent": null
}