LVMH Moët Hennessy Louis Vuitton, based in France, is one of the world’s leading luxury goods companies with business units in wines, spirits, fashion goods,leather goods, perfumes, cosmetics, watches, jewelry and retailing. It has built over time one of the strongest brand portfolios in the sector, counting 60 top brands. The case article discusses LVMH’s strategy of “star brands”, managing synergy within a decentralized conglomerate,leadership and charisma of Bernard Arnault and people issues in the luxury industry.
SOM, A. (2006). CAS. LVMH. Managing the Multi-brand Conglomerate. Dans: Strategic Management and Competitive Advantage. Concepts and Cases. 1st ed. Pearson Prentice Hall, pp. 57-71.