In the spring of 2006, Carrefour Korea stood at the crossroad of making a critical business decision, whether to withdraw or to continue, after its 10 year operation in the Korean retail market…. This case article analyzes Carrefour Korea’s failure by observing market condition of Korean discount retail industry market economies of local competitors, process of CK’s localization, and finally, business strategies of each competitor int his near-saturated market.
SOM, A. (2008). Carrefour Korea: A Failed Case of Corporate Strategy in New Asia. Dans: Corporate Strategies in New Asia. Management in China, Japan and South Korea between Competition and Co-operation. Hochschule Bremen.