Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3441"
  #_source: array:26 [
    "id" => "3441"
    "slug" => "carrefour-in-south-america"
    "yearMonth" => "2006-01"
    "year" => "2006"
    "title" => "Carrefour in South America"
    "description" => "SOM, A. (2006). Carrefour in South America. Dans: <i>Marketing Management: International Perspectives</i>. 1st ed. Vijay Nicole Imprints Private Limited, pp. 192-214."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => "Marketing Management: International Perspectives"
    "keywords" => array:3 [
      0 => "Culture"
      1 => "Stratégie multiforme"
      2 => "Vente"
    ]
    "updatedAt" => "2021-09-06 16:57:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "192-214"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Carrefour, seconde plus importante chaîne de supermarchés du monde, eut un succès limité dans les marchés émergents mais a connu un succès fulgurant en Amérique du Sud. L'article présente et analyse sa stratégie de développement dans les marchés internationaux ainsi que sa capacité d'adaptation aux cultures locales et habitudes de consommation à travers une stratégie particulière multiforme."
      "en" => "Carrefour, the second largest retailer in the world, has moderate success in penetrating the developed markets but had witnessed the highest gorwth in South America. The article discusses and highlights the entry strategy of carrefour in the Latin American market, Carrefour's growth strategy in international markets and its adapting itself to local cultures and consumer habits with its multi-format and private label strategy."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-23T19:21:48.000Z"
    "docTitle" => "Carrefour in South America"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Culture</a>, <a href="#">Stratégie multiforme</a>, <a href="#">Vente</a>"
    "docPreview" => "<b>Carrefour in South America</b><br><span>2006-01 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Carrefour in South America</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.28915
  +"parent": null
}