Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4436"
  #_source: array:26 [
    "id" => "4436"
    "slug" => "carrefour-conquer-of-latin-america"
    "yearMonth" => "2004-10"
    "year" => "2004"
    "title" => "Carrefour : Conquer of Latin America"
    "description" => "SOM, A. (2004). Carrefour : Conquer of Latin America. Dans: <i>Proceedings of the North American Case Research Association</i>. North American Case Research Association."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => "Proceedings of the North American Case Research Association"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Carrefour, depuis sa fusion avec Promodès en 1999, est classé comme le challengeur français du monde et leader européen dans l'industrie du commerce de détail. Carrefour a suivi une stratégie agressive de croissance en devenant global au début des années 70. Le cas discute et souligne (a) la stratégie d'entrée de Carrefour et le marché latin (b) sa stratégie de croissance par les acquisitions (c) les liens entre sont intention stratégique de la rentabilité, de sa principale compétence, ses possibilités d'organisation et sa stratégie commerciale (d) marketing, politique des prix, marques, utilisation de la stratégie d'étiquette privée (e) sa stratégie globale de la conquête du marché par une adaptation rapide à des marchés locaux et sa réactivité auprès des entreprises locales concentrées sur l'Amérique Latine et le marché colombien."
      "en" => "Carrefour, since its merger with Promodes in 1999, is ranked as the French world challenger and the European leader in the retail industry. Carrefour followed an aggressive growth strategy be becoming global from early 1970s. The case discusses and highlighs the (a) entry strategy of Carrefour and the Latin market (b) its growth strategy by acquisitions (c) the linkage of its strategic intent of profitability, core competence, organizational capability and its business strategy (d) marketing, pricing, branding, use of private label strategy (e) its overall strategy of conquering markets by fast local adaptation to individual markets and its responsiveness to local business focussing on Latin America and the Colombian market."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T14:21:49.000Z"
    "docTitle" => "Carrefour : Conquer of Latin America"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2004</span>"
    "keywordList" => ""
    "docPreview" => "<b>Carrefour : Conquer of Latin America</b><br><span>2004-10 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Carrefour : Conquer of Latin America</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.181117
  +"parent": null
}