Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9422"
  #_source: array:26 [
    "id" => "9422"
    "slug" => "brandon-the-transporteur"
    "yearMonth" => "2012"
    "year" => "2012"
    "title" => "Brandon, the transporteur"
    "description" => "BOURGEON, L. et PÉRON, C. (2012). Brandon, the transporteur. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "BOURGEON Laurent"
        "bid" => "B00000062"
        "slug" => "bourgeon-laurent"
      ]
      1 => array:1 [
        "name" => "PÉRON Claire"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:7 [
      0 => "Entrepreneur"
      1 => "Competitive strategy"
      2 => "Strategic capability"
      3 => "Strategic choice"
      4 => "Strategic fit"
      5 => "SME"
      6 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4000"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Brandon, the Transporter is an introductory case study illustrating the various components of strategy definition. This case study illustrates the application of the strategic concepts to a SME evolving in a competitive environment."
      "en" => "Brandon, the Transporter is an introductory case study illustrating the various components of strategy definition. This case study illustrates the application of the strategic concepts to a SME evolving in a competitive environment."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T10:21:50.000Z"
    "docTitle" => "Brandon, the transporteur"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/bourgeon-laurent">BOURGEON Laurent</a>, PÉRON Claire"
    "docDescription" => "<span class="document-property-authors">BOURGEON Laurent, PÉRON Claire</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2012</span>"
    "keywordList" => "<a href="#">Entrepreneur</a>, <a href="#">Competitive strategy</a>, <a href="#">Strategic capability</a>, <a href="#">Strategic choice</a>, <a href="#">Strategic fit</a>, <a href="#">SME</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Brandon, the transporteur</b><br><span>2012 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4000" target="_blank">Brandon, the transporteur</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.064929
  +"parent": null
}