Translation in Romanian of “Introduction à la microéconomie des entreprises”, Dunod, Collection Gestion, Paris, 2002. This textbook in applied macroeconomics addresses several relevant issues, such as the origin of contemporary firms, their constraints and their main strategic choices. Special emphasis is set on the analysis of price and differentiation strategies. One special chapter deals with corporate governance issues, another with firm strategies in the new international context.
GUYOT, M. et VRANCEANU, R. (2004). Bazele Microeconomiei Intreprinderii. Polirom, 302 pages.