Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5447"
  #_source: array:26 [
    "id" => "5447"
    "slug" => "asking-for-less-in-order-to-obtain-more-is-it-really-that-simple-an-experimental-study-on-the-impact-of-the-level-of-appeal"
    "yearMonth" => "1998-10"
    "year" => "1998"
    "title" => "Asking for Less in Order to Obtain More. Is it Really that Simple? An Experimental Study on the Impact of the Level of Appeal"
    "description" => "DESMET, P. (1998). Asking for Less in Order to Obtain More. Is it Really that Simple? An Experimental Study on the Impact of the Level of Appeal."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Pour faire face à la baisse de la collecte, les associations caritatives mettent en place une approche rigoureuse pour leurs décisions de ciblage et de communication dans l'appel de fonds. Les résultats d'études antérieures montrent que la manipulation des échelles de don influence les résultats de la collecte. Cette étude est réalisée dans un cadre expérimental et prend en compte le comportement antérieur du donateur. Les résultats montrent que seules certaines parties de l'échelle de don peuvent influencer le montant de la collecte ou le nombre de dons et que le comportement antérieur est un prédicteur puissant."
      "en" => "In response to a decrease in funds collected, charitable associations have implemented a rigorous approach to fundraising target decisions and communications. Prior studies have shown that manipulating the scale of donations influences collection results. This study has been carried out within an experimental framework and takes account of previous donor behavior. Results show that only certain parts of the scale of donations influence the amount collected or the number of donations and that prior behavior is a powerful predictor."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T15:21:44.000Z"
    "docTitle" => "Asking for Less in Order to Obtain More. Is it Really that Simple? An Experimental Study on the Impact of the Level of Appeal"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1998</span>"
    "keywordList" => ""
    "docPreview" => "<b>Asking for Less in Order to Obtain More. Is it Really that Simple? An Experimental Study on the Impact of the Level of Appeal</b><br><span>1998-10 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Asking for Less in Order to Obtain More. Is it Really that Simple? An Experimental Study on the Impact of the Level of Appeal</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.947243
  +"parent": null
}