Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4364"
  #_source: array:26 [
    "id" => "4364"
    "slug" => "an-expert-system-for-brand-choice-behavior"
    "yearMonth" => "1993-01"
    "year" => "1993"
    "title" => "An Expert System for Brand Choice Behavior"
    "description" => "AKOKA, J. et COMYN-WATTIAU, I. (1993). An Expert System for Brand Choice Behavior. Dans: <i>EXPERSYS 93 - Expert Systems Applications & Artificial Intelligence</i>. IITT, pp. 251-259."
    "authors" => array:2 [
      0 => array:2 [
        "name" => "AKOKA Jacky"
        "bid" => "B00714200"
      ]
      1 => array:3 [
        "name" => "COMYN-WATTIAU Isabelle"
        "bid" => "B00000530"
        "slug" => "wattiau-isabelle"
      ]
    ]
    "ouvrage" => "EXPERSYS 93 - Expert Systems Applications & Artificial Intelligence"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "251-259"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article décrit un système expert développé pour analyser le comportement du consommateur. Le système s'appuie sur le modèle Engel-Blackwell-Miniard. Les différentes applications du système sont décrites et illustrées."
      "en" => "This paper presents an expert system called COBEX developed for the analysis of brand choice behavior. This system is based on the Engel-Blackwell-Miniard model. More precisely, this paper describes several applications of the expert system to evaluate several purchase scenarios, to compute the market share for a set of products, to analyze a group reference reaction to a given marketing stimuli set."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-21T16:21:43.000Z"
    "docTitle" => "An Expert System for Brand Choice Behavior"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "AKOKA Jacky, <a href="/cv/wattiau-isabelle">COMYN-WATTIAU Isabelle</a>"
    "docDescription" => "<span class="document-property-authors">AKOKA Jacky, COMYN-WATTIAU Isabelle</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">1993</span>"
    "keywordList" => ""
    "docPreview" => "<b>An Expert System for Brand Choice Behavior</b><br><span>1993-01 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">An Expert System for Brand Choice Behavior</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.269113
  +"parent": null
}