Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9434"
  #_source: array:26 [
    "id" => "9434"
    "slug" => "airbus-and-boeing-in-china-risk-of-technology-transfer"
    "yearMonth" => "2006"
    "year" => "2006"
    "title" => "Airbus and Boeing in China: risk of technology transfer"
    "description" => "SOM, A. et POUTREL, G. (2006). Airbus and Boeing in China: risk of technology transfer. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "POUTREL G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:16 [
      0 => "Strategy"
      1 => "Competition"
      2 => "Demand and supply"
      3 => "Transfer"
      4 => "Risk"
      5 => "Technology"
      6 => "Hub-to-hub"
      7 => "Point-to-point"
      8 => "Guanxi"
      9 => "Bargaining"
      10 => "Role of the State"
      11 => "Planes"
      12 => "Key success factors"
      13 => "Negotiation"
      14 => "China"
      15 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4105"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The case highlights and provides a point where two leading manufacturers of aircrafts followed two seemingly divergent strategies in the past decade. The case discusses: (1) the evolution of Boeing and Airbus in the China market, (2) the innovation and adaptation in their product offerings, (3) maintaining their supply chain, (4) the demand created by the specific of the Chinese, and (5) their divergent strategies vis-a-vis technology transfer."
      "en" => "The case highlights and provides a point where two leading manufacturers of aircrafts followed two seemingly divergent strategies in the past decade. The case discusses: (1) the evolution of Boeing and Airbus in the China market, (2) the innovation and adaptation in their product offerings, (3) maintaining their supply chain, (4) the demand created by the specific of the Chinese, and (5) their divergent strategies vis-a-vis technology transfer."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-12-22T11:21:42.000Z"
    "docTitle" => "Airbus and Boeing in China: risk of technology transfer"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, POUTREL G."
    "docDescription" => "<span class="document-property-authors">SOM Ashok, POUTREL G.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Strategy</a>, <a href="#">Competition</a>, <a href="#">Demand and supply</a>, <a href="#">Transfer</a>, <a href="#">Risk</a>, <a href="#">Technology</a>, <a href="#">Hub-to-hub</a>, <a href="#">Point-to-point</a>, <a href="#">Guanxi</a>, <a href="#">Bargaining</a>, <a href="#">Role of the State</a>, <a href="#">Planes</a>, <a href="#">Key success factors</a>, <a href="#">Negotiation</a>, <a href="#">China</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Airbus and Boeing in China: risk of technology transfer</b><br><span>2006 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4105" target="_blank">Airbus and Boeing in China: risk of technology transfer</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.10535
  +"parent": null
}