Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4340"
  #_source: array:26 [
    "id" => "4340"
    "slug" => "a-study-of-the-impact-of-promotions-on-sales-data-collection-and-statistical-analysis-methods"
    "yearMonth" => "1995-08"
    "year" => "1995"
    "title" => "A Study of the Impact of Promotions on Sales : Data Collection and Statistical Analysis Methods"
    "description" => "DUSSAIX, A.M. et INDJEHAGOPIAN, J.P. (1995). A Study of the Impact of Promotions on Sales : Data Collection and Statistical Analysis Methods. Dans: <i>Bulletin de l'Institut International de Statistique (Bulletin of the International Statistical Institute)</i>. Institut International de Statistique (IIS), pp. 309-310."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DUSSAIX Anne-Marie"
        "bid" => "B00000172"
        "slug" => "dussaix-anne-marie"
      ]
      1 => array:3 [
        "name" => "INDJEHAGOPIAN Jean-Pierre"
        "bid" => "B00000258"
        "slug" => "indjehagopian-jean-pierre"
      ]
    ]
    "ouvrage" => "Bulletin de l'Institut International de Statistique (Bulletin of the International Statistical Institute)"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "309-310"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'étude de la promotion des ventes constitue un sujet de recherche important en marketing à cause de l'importance des sommes investies et de l'émergence de nouvelles sources de données. La communication a pour but de présenter à un public de statisticiens les méthodes de collecte et d'analyse de ces données permettant d'analyser l'impact des promotions sur les ventes. Les limites de ces modèles et des solutions alternatives seront mises en évidence."
      "en" => "Studying sales promotions represents an important research topic in marketing because of the amounts of money invested and the emergence of new sources of data. The aim of this paper is to present statisticians with these new sources of data and methods of analysis for studying the impact of promotions on sales. The limitations of the models and some solutions will be put forward."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "A Study of the Impact of Promotions on Sales : Data Collection and Statistical Analysis Methods"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/dussaix-anne-marie">DUSSAIX Anne-Marie</a>, <a href="/cv/indjehagopian-jean-pierre">INDJEHAGOPIAN Jean-Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DUSSAIX Anne-Marie, INDJEHAGOPIAN Jean-Pierre</span><br><span class="document-property-authors_fields">Information Systems, Data Analytics and Operations</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>A Study of the Impact of Promotions on Sales : Data Collection and Statistical Analysis Methods</b><br><span>1995-08 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">A Study of the Impact of Promotions on Sales : Data Collection and Statistical Analysis Methods</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.357207
  +"parent": null
}