Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "9485"
#_source: array:26 [
"id" => "9485"
"slug" => "9485-lvmh-new-generation-new-image"
"yearMonth" => "2016"
"year" => "2016"
"title" => "LVMH: New Generation New Image"
"description" => "SOM, A. (2016). LVMH: New Generation New Image. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "SOM Ashok"
"bid" => "B00001502"
"slug" => "som-ashok"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "LVMH, Bernard Arnault, Marc Jacobs, Delphine Arnault, Antoine Arnault, Corporate Brand Image, Louis Vuitton Foundation, LVMH-Hermès, Louis Vuitton, China, Luxury Industry, China's Luxury Industry 
LVMH, Bernard Arnault, Marc Jacobs, Delphine Arnault, Antoine Arnault, Corporate Brand Image, Louis "
1 => "Strategy and General Management"
]
"updatedAt" => "2021-07-13 14:31:15"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4171"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Louis Vuitton Möet Hennessy (LVMH) is the largest multi-brand conglomerate in the luxury industry. During recession, when consumers were hesitating before splurging on a luxury item, LVMH constantly beat industry estimates. To geographically diversify much before its competitors, it strategized to tap into new markets in Asia. Since then, its growth rate has always been in double digits, irrespective of the market conditions. \n Louis Vuitton Möet Hennessy (LVMH) is the largest multi-brand conglomerate in the luxury industry. D
However, its chief revenue generators, Louis Vuitton and China, are seeing a churn in their environments. The buying behavior of millennials is entirely different than their parents. Macroeconomic conditions such as currency appreciation or depreciation, crisis in the Middle East, Russia, Africa, falling oil prices and falling demand in the commodity market have started disturbing the group's growth rate. At the same time, the Chairman and CEO, Bernard Arnault is getting closer to his retirement date. \n However, its chief revenue generators, Louis Vuitton and China, are seeing a churn in their environm
The case discusses about the changing times, the changing luxury environment, the new image, new generation and probable new ways of managing a multi-brand conglomerate. The case discusses about the changing times, the changing luxury environment, the new image, new gen
"""
"en" => """
Louis Vuitton Möet Hennessy (LVMH) is the largest multi-brand conglomerate in the luxury industry. During recession, when consumers were hesitating before splurging on a luxury item, LVMH constantly beat industry estimates. To geographically diversify much before its competitors, it strategized to tap into new markets in Asia. Since then, its growth rate has always been in double digits, irrespective of the market conditions. \n Louis Vuitton Möet Hennessy (LVMH) is the largest multi-brand conglomerate in the luxury industry. D
However, its chief revenue generators, Louis Vuitton and China, are seeing a churn in their environments. The buying behavior of millennials is entirely different than their parents. Macroeconomic conditions such as currency appreciation or depreciation, crisis in the Middle East, Russia, Africa, falling oil prices and falling demand in the commodity market have started disturbing the group's growth rate. At the same time, the Chairman and CEO, Bernard Arnault is getting closer to his retirement date. \n However, its chief revenue generators, Louis Vuitton and China, are seeing a churn in their environm
The case discusses about the changing times, the changing luxury environment, the new image, new generation and probable new ways of managing a multi-brand conglomerate. The case discusses about the changing times, the changing luxury environment, the new image, new gen
"""
]
"authors_fields" => array:2 [
"fr" => "Management"
"en" => "Management"
]
"indexedAt" => "2025-04-09T05:21:41.000Z"
"docTitle" => "LVMH: New Generation New Image"
"docSurtitle" => "Published cases"
"authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
"docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span> <span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_f "
"keywordList" => "<a href="#">LVMH, Bernard Arnault, Marc Jacobs, Delphine Arnault, Antoine Arnault, Corporate Brand Image, Louis Vuitton Foundation, LVMH-Hermès, Louis Vuitton, China, Luxury Industry, China's Luxury Industry</a>, <a href="#">Strategy and General Management</a> <a href="#">LVMH, Bernard Arnault, Marc Jacobs, Delphine Arnault, Antoine Arnault, Corporate Brand I "
"docPreview" => "<b>LVMH: New Generation New Image</b><br><span>2016 | Published cases </span>"
"docType" => "research"
"publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4171" target="_blank">LVMH: New Generation New Image</a> <a href="http://dspace.essec.fr/handle/essec/4171" target="_blank">LVMH: New Generation New Image</a "
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.125798
+"parent": null
}
