Year
1991
Authors
TARONDEAU Jean-Claude, CHOFFRAY J.-M.
Abstract
In this paper, we present SADPrix, a model-based methodology that links the pricing strategy to the adoption of a new product. This system, available on Macintosh, has been developed in the Wingz environment.
CHOFFRAY, J.M. et TARONDEAU, J.C. (1991). SADPRIX : Système d’aide à la décision en matière de prix. ESSEC Business School.