Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "835"
#_source: array:26 [
"id" => "835"
"slug" => "835-competing-through-categorization-product-and-audience-centric-strategies-in-an-evolving-categorical-structure 
835-competing-through-categorization-product-and-audience-centric-strategies-in-an-evolving-categori "
"yearMonth" => "2019-07"
"year" => "2019"
"title" => "Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorica "
"description" => "KODEIH, F., BOUCHIKHI, H. et GAUTHIER, V. (2019). Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure. <i>Organization Studies</i>, 40(7), pp. 995-1023. KODEIH, F., BOUCHIKHI, H. et GAUTHIER, V. (2019). Competing Through Categorization: Product- and Aud "
"authors" => array:3 [
0 => array:3 [
"name" => "BOUCHIKHI Hamid"
"bid" => "B00000059"
"slug" => "bouchikhi-hamid"
]
1 => array:1 [
"name" => "KODEIH F."
]
2 => array:1 [
"name" => "GAUTHIER V."
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Category-level status"
1 => "Competitive dynamics"
2 => "Status within categories"
3 => "Strategic categorization"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://journals.sagepub.com/doi/10.1177/0170840618772597"
"publicationInfo" => array:3 [
"pages" => "995-1023"
"volume" => "40"
"number" => "7"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche éclaire un contexte où la stratégie concurrentielle se déplace du produit à la catégorisation. Cette recherche éclaire un contexte où la stratégie concurrentielle se déplace du produit à la catég "
"en" => "We investigate how and why competing organizations position their similar products in categories of varying status. We studied the paired longitudinal case of the highly publicized contest between ESSEC and HEC, two French business schools, as they sought to position their core Grande Ecole program in the evolving international business education categorical structure. We conceptualize categorization as a competitive, relational process involving multiple actors and producing various meanings and perceptions. Our study (a) highlights the role of anticipated category status spillovers versus anticipated relative status within a category in producers’ entry decisions; (b) contrasts product- and audience-centric categorization strategies; and (c) shows the role of intermediaries in adjudicating categorization contests. We investigate how and why competing organizations position their similar products in categories of "
]
"authors_fields" => array:2 [
"fr" => "Management"
"en" => "Management"
]
"indexedAt" => "2025-04-06T00:21:40.000Z"
"docTitle" => "Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorica "
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/bouchikhi-hamid">BOUCHIKHI Hamid</a>, KODEIH F., GAUTHIER V."
"docDescription" => "<span class="document-property-authors">BOUCHIKHI Hamid, KODEIH F., GAUTHIER V.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2019</span> <span class="document-property-authors">BOUCHIKHI Hamid, KODEIH F., GAUTHIER V.</span><br><span clas "
"keywordList" => "<a href="#">Category-level status</a>, <a href="#">Competitive dynamics</a>, <a href="#">Status within categories</a>, <a href="#">Strategic categorization</a> <a href="#">Category-level status</a>, <a href="#">Competitive dynamics</a>, <a href="#">Status with "
"docPreview" => "<b>Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure</b><br><span>2019-07 | Journal articles </span> <b>Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categor "
"docType" => "research"
"publicationLink" => "<a href="https://journals.sagepub.com/doi/10.1177/0170840618772597" target="_blank">Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure</a> <a href="https://journals.sagepub.com/doi/10.1177/0170840618772597" target="_blank">Competing Throug "
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.189729
+"parent": null
}
