Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "6006"
#_source: array:26 [
"id" => "6006"
"slug" => "6006-forecasting-the-dynamics-of-the-sales-of-new-packaged-goods"
"yearMonth" => "1995-06"
"year" => "1995"
"title" => "Forecasting the Dynamics of the Sales of New Packaged Goods"
"description" => "BEMMAOR, A.C., GROS, G. et JEULAND, A.P. (1995). Forecasting the Dynamics of the Sales of New Packaged Goods. Dans: Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck). 
BEMMAOR, A.C., GROS, G. et JEULAND, A.P. (1995). Forecasting the Dynamics of the Sales of New Packag "
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GROS G."
]
2 => array:1 [
"name" => "JEULAND A.P."
]
]
"ouvrage" => "Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck) Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing "
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe un modèle qui prédit une borne supérieure et une borne inférieure aux ventes, à la pénétration cumulée et à la proportion de réacheteurs d'une nouvelle marque, à partir des intentions d'achat. Le modèle est testé sur plusieurs nouveaux produits de grande consommation. Cet article développe un modèle qui prédit une borne supérieure et une borne inférieure aux ventes, "
"en" => "This paper develops a model which predicts upper and lower bounds on sales, cumulative penetration and on the proportion of repeat buyers of a new packaged good from intention-to-buy measures. The model is tested on several new packaged goods. This paper develops a model which predicts upper and lower bounds on sales, cumulative penetration a "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-10T17:21:40.000Z"
"docTitle" => "Forecasting the Dynamics of the Sales of New Packaged Goods"
"docSurtitle" => "Presentations at an Academic or Professional conference"
"authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GROS G., JEULAND A.P."
"docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GROS G., JEULAND A.P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span> <span class="document-property-authors">BEMMAOR Albert C., GROS G., JEULAND A.P.</span><br><span cla "
"keywordList" => ""
"docPreview" => "<b>Forecasting the Dynamics of the Sales of New Packaged Goods</b><br><span>1995-06 | Presentations at an Academic or Professional conference </span> <b>Forecasting the Dynamics of the Sales of New Packaged Goods</b><br><span>1995-06 | Presentations "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Forecasting the Dynamics of the Sales of New Packaged Goods</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.025215
+"parent": null
}
