Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "3712"
#_source: array:26 [
"id" => "3712"
"slug" => "3712-implementing-the-pareto-nbd-model-a-user-friendly-approach"
"yearMonth" => "2012-07"
"year" => "2012"
"title" => "Implementing the Pareto/NBD Model: A User-Friendly Approach"
"description" => "BEMMAOR, A.C., GLADY, N. et HOPPE, D. (2012). Implementing the Pareto/NBD Model: A User-Friendly Approach. Dans: A. Diamantopoulos, W. Fritz, L. Hildebrandt eds. <i>Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner</i>. 1st ed. Gabler Verlag, pp. 39-49. 
BEMMAOR, A.C., GLADY, N. et HOPPE, D. (2012). Implementing the Pareto/NBD Model: A User-Friendly App "
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GLADY Nicolas"
]
2 => array:1 [
"name" => "HOPPE D."
]
]
"ouvrage" => "Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner"
"keywords" => array:4 [
0 => "Buyer behavior"
1 => "Attrition"
2 => "Maximum likelihood"
3 => "Mixing distribution"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => "https://doi.org/10.1007/978-3-8349-3722-3_1"
"publicationInfo" => array:3 [
"pages" => "39-49"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le chapitre porte sur la mise en œuvre du modèle Paréto/NBD. Il montre que les paramètres du modèle peuvent être estimés grâce au calcul d'une seule intégrale à une dimension. Une feuille de calculs est disponible à l'adresse suivante : http://bit.ly/qPumbz. Le chapitre porte sur la mise en œuvre du modèle Paréto/NBD. Il montre que les paramètres du modèle "
"en" => "The chapter deals with the implementation of the Pareto/NBD model. It shows that the parameters can be estimated via the computation of a single one-dimensional integral. A spreadsheet is available at the following address: http://bit.ly/qPumbz. The chapter deals with the implementation of the Pareto/NBD model. It shows that the parameters can "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-09T07:21:39.000Z"
"docTitle" => "Implementing the Pareto/NBD Model: A User-Friendly Approach"
"docSurtitle" => "Book chapters"
"authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GLADY Nicolas, HOPPE D."
"docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GLADY Nicolas, HOPPE D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2012</span> <span class="document-property-authors">BEMMAOR Albert C., GLADY Nicolas, HOPPE D.</span><br><span c "
"keywordList" => "<a href="#">Buyer behavior</a>, <a href="#">Attrition</a>, <a href="#">Maximum likelihood</a>, <a href="#">Mixing distribution</a> <a href="#">Buyer behavior</a>, <a href="#">Attrition</a>, <a href="#">Maximum likelihood</a>, <a hr "
"docPreview" => "<b>Implementing the Pareto/NBD Model: A User-Friendly Approach</b><br><span>2012-07 | Book chapters </span> <b>Implementing the Pareto/NBD Model: A User-Friendly Approach</b><br><span>2012-07 | Book chapters "
"docType" => "research"
"publicationLink" => "<a href="https://doi.org/10.1007/978-3-8349-3722-3_1" target="_blank">Implementing the Pareto/NBD Model: A User-Friendly Approach</a> <a href="https://doi.org/10.1007/978-3-8349-3722-3_1" target="_blank">Implementing the Pareto/NBD Mo "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.980675
+"parent": null
}
