Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "2072"
#_source: array:26 [
"id" => "2072"
"slug" => "2072-modeling-purchasing-behavior-with-sudden-death-a-flexible-customer-lifetime-model"
"yearMonth" => "2012-05"
"year" => "2012"
"title" => "Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model"
"description" => "BEMMAOR, A.C. et GLADY, N. (2012). Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model. <i>Management Science</i>, 58(5), pp. 1012-1021. 
BEMMAOR, A.C. et GLADY, N. (2012). Modeling Purchasing Behavior with Sudden "Death": A Flexible Cust "
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GLADY Nicolas"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Buyer behavior"
1 => "Mixture models"
2 => "Catalog retailing"
3 => "Gompertz distribution"
]
"updatedAt" => "2021-04-07 10:26:37"
"publicationUrl" => "https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1461"
"publicationInfo" => array:3 [
"pages" => "1012-1021"
"volume" => "58"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article propose un nouveau modèle de comportement d'achat avec attrition : le modèle gamma/Gompertz/Loi Binomiale Négative (G/G/NBD). Testé sur six marchés, ce modèle conduit à un ajustement supérieur (quatre marchés) ou équivalent (deux marchés) à celui du modèle Pareto/NBD. Le code MATLAB, une note et une feuille de calculs sont disponibles à http://bit.ly/niABgB. La note apparaît aussi à http://dl.dropbox.com/u/7097708/gg_nbd_MATLAB.pdf. Cet article propose un nouveau modèle de comportement d'achat avec attrition : le modèle gamma/Gompe "
"en" => "This article proposes a new model of customer behavior with churn: the gamma/Gompertz/Negative Binomial Distribution (G/G/NBD). Tested on six markets, the model leads to a superior (i.e., four markets) or similar (i.e., two markets) fit to the data compared to the Pareto/NBD. A MATLAB code, a note and a spreadsheet are available at http://bit.ly/niABgB. The note is also shown at http://dl.dropbox.com/u/7097708/gg_nbd_MATLAB.pdf. This article proposes a new model of customer behavior with churn: the gamma/Gompertz/Negative Binom "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-09T11:21:42.000Z"
"docTitle" => "Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GLADY Nicolas"
"docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GLADY Nicolas</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2012</span> <span class="document-property-authors">BEMMAOR Albert C., GLADY Nicolas</span><br><span class="docu "
"keywordList" => "<a href="#">Buyer behavior</a>, <a href="#">Mixture models</a>, <a href="#">Catalog retailing</a>, <a href="#">Gompertz distribution</a> <a href="#">Buyer behavior</a>, <a href="#">Mixture models</a>, <a href="#">Catalog retailing</a>, < "
"docPreview" => "<b>Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model</b><br><span>2012-05 | Journal articles </span> <b>Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model</b><br><span "
"docType" => "research"
"publicationLink" => "<a href="https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1461" target="_blank">Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model</a> <a href="https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1461" target="_blank">Modeling Pur "
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.197186
+"parent": null
}
