Essec\Faculty\Model\Contribution {#2220
  #_index: "academ_contributions"
  #_id: "16626"
  #_source: array:26 [
    "id" => 16626
    "slug" => "16626-the-sponsorship-and-event-typicality-paradox-how-to-engage-without-annoying"
    "yearMonth" => "2025-05"
    "year" => 2025
    "title" => "The Sponsorship and Event Typicality Paradox: How to Engage Without Annoying?"
    "description" => "MAZODIER, M. (2025). The Sponsorship and Event Typicality Paradox: How to Engage Without Annoying? Dans: 2025 European Marketing Academy (EMAC) Spring Conference. Madrid."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "MAZODIER Marc"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
    ]
    "ouvrage" => "2025 European Marketing Academy (EMAC) Spring Conference"
    "keywords" => []
    "updatedAt" => "2026-06-29 14:41:04"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-07-03T08:23:25.000Z"
    "docTitle" => "The Sponsorship and Event Typicality Paradox: How to Engage Without Annoying?"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/mazodier-marc">MAZODIER Marc</a>"
    "docDescription" => "<span class="document-property-authors">MAZODIER Marc</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Sponsorship and Event Typicality Paradox: How to Engage Without Annoying?</b><br><span>2025-05 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Sponsorship and Event Typicality Paradox: How to Engage Without Annoying?</a>"
  ]
  +lang: "en"
  +"_score": 9.018373
  +"parent": null
}