Essec\Faculty\Model\Contribution {#2220
  #_index: "academ_contributions"
  #_id: "16410"
  #_source: array:26 [
    "id" => 16410
    "slug" => "16410-leveraging-brand-touch-points-a-literature-review-and-research-agenda"
    "yearMonth" => "2018-08"
    "year" => 2018
    "title" => "Leveraging Brand Touch Points: A Literature Review and Research Agenda"
    "description" => "MAZODIER, M. et BERGKVIST, L. (2018). Leveraging Brand Touch Points: A Literature Review and Research Agenda. Dans: Aparna Sundar (ed.). <i>Brand Touch Points</i>. 1st ed. Nova, pp. 43-64."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "MAZODIER Marc"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "BERGKVIST Lars"
      ]
    ]
    "ouvrage" => "Brand Touch Points"
    "keywords" => []
    "updatedAt" => "2026-04-28 15:10:42"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "43-64"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-04-28T22:23:24.000Z"
    "docTitle" => "Leveraging Brand Touch Points: A Literature Review and Research Agenda"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/mazodier-marc">MAZODIER Marc</a>, BERGKVIST Lars"
    "docDescription" => "<span class="document-property-authors">MAZODIER Marc, BERGKVIST Lars</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span>"
    "keywordList" => ""
    "docPreview" => "<b>Leveraging Brand Touch Points: A Literature Review and Research Agenda</b><br><span>2018-08 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Leveraging Brand Touch Points: A Literature Review and Research Agenda</a>"
  ]
  +lang: "en"
  +"_score": 8.9992075
  +"parent": null
}