Essec\Faculty\Model\Contribution {#2220
  #_index: "academ_contributions"
  #_id: "16407"
  #_source: array:26 [
    "id" => 16407
    "slug" => "16407-research-how-the-accent-penalty-determines-who-gets-heard"
    "yearMonth" => "2026-03"
    "year" => 2026
    "title" => "Research: How the “Accent Penalty” Determines Who Gets Heard"
    "description" => "ZEWAIL, A., SEPEHRI, A., BOGHRATI, R. et ATARI, M. (2026). Research: How the “Accent Penalty” Determines Who Gets Heard. <i>Harvard Business Review (online)</i>."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "SEPEHRI Amir"
        "bid" => "B00791036"
        "slug" => "sepehri-amir"
      ]
      1 => array:1 [
        "name" => "ZEWAIL Aliah"
      ]
      2 => array:1 [
        "name" => "BOGHRATI Reihane"
      ]
      3 => array:1 [
        "name" => "ATARI Mohammad"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2026-04-16 09:35:26"
    "publicationUrl" => "https://hbr.org/2026/03/research-how-the-accent-penalty-determines-who-gets-heard"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "At American firms, accent bias can quietly shape whose ideas gain traction at work by depressing attention and engagement for speakers with nonnative English accents. Drawing on an analysis of 5,000+ English-language TED Talks, research finds a consistent “accent penalty” in views and likes that persists even after accounting for topic, speaker expertise, visibility, and other indicators of content quality. A follow-up experiment with 1,300+ U.S. adults helps explain why, showing that accented speech increases cognitive effort and reduces perceived warmth and trust, which in turn lowers interest and willingness to share. Because attention functions as a form of organizational currency, these dynamics can distort recognition, influence, and learning in global teams. Leaders can mitigate the effect by redesigning meetings and evaluations and by raising awareness of processing fluency–driven bias."
      "en" => "At American firms, accent bias can quietly shape whose ideas gain traction at work by depressing attention and engagement for speakers with nonnative English accents. Drawing on an analysis of 5,000+ English-language TED Talks, research finds a consistent “accent penalty” in views and likes that persists even after accounting for topic, speaker expertise, visibility, and other indicators of content quality. A follow-up experiment with 1,300+ U.S. adults helps explain why, showing that accented speech increases cognitive effort and reduces perceived warmth and trust, which in turn lowers interest and willingness to share. Because attention functions as a form of organizational currency, these dynamics can distort recognition, influence, and learning in global teams. Leaders can mitigate the effect by redesigning meetings and evaluations and by raising awareness of processing fluency–driven bias."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-04-29T07:23:25.000Z"
    "docTitle" => "Research: How the “Accent Penalty” Determines Who Gets Heard"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/sepehri-amir">SEPEHRI Amir</a>, ZEWAIL Aliah, BOGHRATI Reihane, ATARI Mohammad"
    "docDescription" => "<span class="document-property-authors">SEPEHRI Amir, ZEWAIL Aliah, BOGHRATI Reihane, ATARI Mohammad</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2026</span>"
    "keywordList" => ""
    "docPreview" => "<b>Research: How the “Accent Penalty” Determines Who Gets Heard</b><br><span>2026-03 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://hbr.org/2026/03/research-how-the-accent-penalty-determines-who-gets-heard" target="_blank">Research: How the “Accent Penalty” Determines Who Gets Heard</a>"
  ]
  +lang: "en"
  +"_score": 8.9992075
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}