Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "16253"
  #_source: array:26 [
    "id" => "16253"
    "slug" => "16253-premiumization-in-india-industry-playbook-and-cultural-imperatives"
    "yearMonth" => "2025-08"
    "year" => "2025"
    "title" => "Premiumization in India: Industry playbook and cultural imperatives"
    "description" => "JIANG, J. (2025). Premiumization in India: Industry playbook and cultural imperatives. <i>Forbes</i>."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "JIANG Junqiu"
        "bid" => "B00819526"
        "slug" => "jiang-junqiu"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2026-03-12 08:20:05"
    "publicationUrl" => "https://www.forbesindia.com/article/thought-leadership/essec-business-school/premiumization-in-india-industry-playbook-and-cultural-imperatives/2986859/1"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This article is the second of a two-part series, exploring premiumization in India."
      "en" => "This article is the second of a two-part series, exploring premiumization in India."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-03-19T20:21:43.000Z"
    "docTitle" => "Premiumization in India: Industry playbook and cultural imperatives"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/jiang-junqiu">JIANG Junqiu</a>"
    "docDescription" => "<span class="document-property-authors">JIANG Junqiu</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => ""
    "docPreview" => "<b>Premiumization in India: Industry playbook and cultural imperatives</b><br><span>2025-08 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.forbesindia.com/article/thought-leadership/essec-business-school/premiumization-in-india-industry-playbook-and-cultural-imperatives/2986859/1" target="_blank">Premiumization in India: Industry playbook and cultural imperatives</a>"
  ]
  +lang: "en"
  +"_score": 8.776105
  +"parent": null
}