Year
2023
Abstract
The case focuses on the important decisions that Google needs to make in order to react to OpenAI’s recent launch of an AI chatbot, ChatGPT, that took the internet by storm. It is intentionally short, to avoid presenting to the participants unnecessary, redundant, or common knowledge information, while also focusing the attention of participants only on the necessary information to spark an engaging and insightful conversation during class.
KYRIAKOU, H. (2023). ChatGPT vs Google and the Future of Search. ESSEC Business School, pp. 1-5.