0 of 0       
Essec\Faculty\Model\Contribution {#2216 ▼
  #_index: "academ_contributions"
  #_id: "15495"
  #_source: array:26 [
    "id" => "15495"
    "slug" => "15495-applied-marketing-analytics-using-python"
    "yearMonth" => "2025-04"
    "year" => "2025"
    "title" => "Applied Marketing Analytics Using Python"
    "description" => "YILDIRIM, G. et KÜBLER, R. (2025). <i>Applied Marketing Analytics Using Python</i>. 1st ed. London: SAGE Publications. YILDIRIM, G. et KÜBLER, R. (2025). <i>Applied Marketing Analytics Using Python</i>. 1st ed. London:  "
    "authors" => array:2 [
      0 => array:3 [
        "name" => "KÜBLER Raoul"
        "bid" => "B00806952"
        "slug" => "kubler-raoul"
      ]
      1 => array:1 [
        "name" => "YILDIRIM Gökhan"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2025-03-17 17:02:18"
    "publicationUrl" => "https://us.sagepub.com/en-us/nam/applied-marketing-analytics-using-python/book288563"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.\n It is vital for marketers today to be comfortable in their use of data and quantitative approaches a 
        \n
        Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. \n Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this b 
        \n
        Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Supporting online resources include datasets and software codes and solutions as well as PowerPoint  
        """
      "en" => """
        It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.\n It is vital for marketers today to be comfortable in their use of data and quantitative approaches a 
        \n
        Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. \n Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this b 
        \n
        Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Supporting online resources include datasets and software codes and solutions as well as PowerPoint  
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-04-08T16:21:40.000Z"
    "docTitle" => "Applied Marketing Analytics Using Python"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/kubler-raoul">KÜBLER Raoul</a>, YILDIRIM Gökhan"
    "docDescription" => "<span class="document-property-authors">KÜBLER Raoul, YILDIRIM Gökhan</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span> <span class="document-property-authors">KÜBLER Raoul, YILDIRIM Gökhan</span><br><span class="documen "
    "keywordList" => ""
    "docPreview" => "<b>Applied Marketing Analytics Using Python</b><br><span>2025-04 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://us.sagepub.com/en-us/nam/applied-marketing-analytics-using-python/book288563" target="_blank">Applied Marketing Analytics Using Python</a> <a href="https://us.sagepub.com/en-us/nam/applied-marketing-analytics-using-python/book288563" targe "
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.501795
  +"parent": null
}