Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "13259"
#_source: array:26 [
"id" => "13259"
"slug" => "13259-sleeping-beauties-how-to-transform-your-brand-into-legend-and-sell"
"yearMonth" => "2017-01"
"year" => "2017"
"title" => "Sleeping beauties: how to transform your brand into legend - and sell"
"description" => "DION, D. (2017). Sleeping beauties: how to transform your brand into legend - and sell. <i>ESSEC Knowledge</i>. 
DION, D. (2017). Sleeping beauties: how to transform your brand into legend - and sell. <i>ESSEC Kno "
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:20:57"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/sleeping-beauties-how-transform-your-brand-legend-.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy. There are certain products and services that exude legend. Peering through a window display, flickin "
"en" => "There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy. There are certain products and services that exude legend. Peering through a window display, flickin "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-11T05:21:39.000Z"
"docTitle" => "Sleeping beauties: how to transform your brand into legend - and sell"
"docSurtitle" => "Press article, video or other popular media"
"authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>"
"docDescription" => "<span class="document-property-authors">DION Delphine</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2017</span> <span class="document-property-authors">DION Delphine</span><br><span class="document-property-autho "
"keywordList" => ""
"docPreview" => "<b>Sleeping beauties: how to transform your brand into legend - and sell</b><br><span>2017-01 | Press article, video or other popular media </span> <b>Sleeping beauties: how to transform your brand into legend - and sell</b><br><span>2017-01 | Pres "
"docType" => "research"
"publicationLink" => "<a href="https://knowledge.essec.edu/en/strategy/sleeping-beauties-how-transform-your-brand-legend-.html" target="_blank">Sleeping beauties: how to transform your brand into legend - and sell</a> <a href="https://knowledge.essec.edu/en/strategy/sleeping-beauties-how-transform-your-brand-legend-. "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.84805
+"parent": null
}
