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Essec\Faculty\Model\Contribution {#2216 ▼
  #_index: "academ_contributions"
  #_id: "13031"
  #_source: array:26 [
    "id" => "13031"
    "slug" => "13031-comment-gerer-laffluence"
    "yearMonth" => "2022-04"
    "year" => "2022"
    "title" => "Comment gérer l'affluence ?"
    "description" => "DION, D. et DUBREUIL, C. (2022). Comment gérer l'affluence ? Dans: Rieunier S. and Daucé B. (ed.). <i>Marketing sensoriel et expérientiel du point de vente</i>. 5 ed. Paris: Dunod, pp. 225-252. DION, D. et DUBREUIL, C. (2022). Comment gérer l'affluence ? Dans: Rieunier S. and Daucé B. (ed.). < "
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DION Delphine"
        "bid" => "B00656347"
        "slug" => "dion-delphine"
      ]
      1 => array:2 [
        "name" => "DUBREUIL Clément"
        "bid" => "B00708307"
      ]
    ]
    "ouvrage" => "Marketing sensoriel et expérientiel du point de vente"
    "keywords" => []
    "updatedAt" => "2023-08-29 10:20:13"
    "publicationUrl" => "https://www.eyrolles.com/Entreprise/Livre/marketing-sensoriel-et-experientiel-du-point-de-vente-5e-ed--9782100839001/ https://www.eyrolles.com/Entreprise/Livre/marketing-sensoriel-et-experientiel-du-point-de-vente-5e-e "
    "publicationInfo" => array:3 [
      "pages" => "225-252"
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L’affluence est sans doute l’un des facteurs d’ambiance le plus difficile à manipuler. Pour mieux la maîtriser, il est important de mieux la comprendre. Les recherches en psychologie et en marketing ont permis de mettre en évidence un ensemble de résultats cohérents sur les conduites individuelles dans des espaces bondés… L’affluence est sans doute l’un des facteurs d’ambiance le plus difficile à manipuler. Pour mieux la "
      "en" => "Crowding is probably one of the most difficult mood factors to manipulate. To better control it, it is important to better understand it. Research in psychology and marketing has brought to light a set of consistent results on individual behavior in crowded spaces... Crowding is probably one of the most difficult mood factors to manipulate. To better control it, it  "
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-04-06T02:21:42.000Z"
    "docTitle" => "Comment gérer l'affluence ?"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>, DUBREUIL Clément"
    "docDescription" => "<span class="document-property-authors">DION Delphine, DUBREUIL Clément</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2022</span> <span class="document-property-authors">DION Delphine, DUBREUIL Clément</span><br><span class="docum "
    "keywordList" => ""
    "docPreview" => "<b>Comment gérer l'affluence ?</b><br><span>2022-04 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.eyrolles.com/Entreprise/Livre/marketing-sensoriel-et-experientiel-du-point-de-vente-5e-ed--9782100839001/" target="_blank">Comment gérer l'affluence ?</a> <a href="https://www.eyrolles.com/Entreprise/Livre/marketing-sensoriel-et-experientiel-du-point-de-v "
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.969542
  +"parent": null
}