Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12703"
#_source: array:26 [
"id" => "12703"
"slug" => "12703-managing-creatively-inspired-brands-a-commentary-and-research-direction"
"yearMonth" => "2021-12"
"year" => "2021"
"title" => "Managing creatively-inspired brands: a commentary and research direction"
"description" => "DION, D. (2021). Managing creatively-inspired brands: a commentary and research direction. <i>AMS Review</i>, 11, pp. 471-473. 
DION, D. (2021). Managing creatively-inspired brands: a commentary and research direction. <i>AMS Re "
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Luxury"
1 => "crafstmanship"
2 => "artification"
3 => "market orientation"
4 => "innovation"
]
"updatedAt" => "2023-06-01 01:00:37"
"publicationUrl" => "https://link.springer.com/article/10.1007/s13162-021-00206-y"
"publicationInfo" => array:3 [
"pages" => "471-473"
"volume" => "11"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at Northwestern, and Xavier Barlier, head of marketing in the US for Champagne Louis Roederer, discuss challenges managers face in keeping luxury brands relevant. The topics raised throughout the interview give rise to numerous interesting research questions on creatively inspired-brands. In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at N "
"en" => "In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at Northwestern, and Xavier Barlier, head of marketing in the US for Champagne Louis Roederer, discuss challenges managers face in keeping luxury brands relevant. The topics raised throughout the interview give rise to numerous interesting research questions on creatively inspired-brands. In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at N "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-07T16:21:43.000Z"
"docTitle" => "Managing creatively-inspired brands: a commentary and research direction"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>"
"docDescription" => "<span class="document-property-authors">DION Delphine</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2021</span> <span class="document-property-authors">DION Delphine</span><br><span class="document-property-autho "
"keywordList" => "<a href="#">Luxury</a>, <a href="#">crafstmanship</a>, <a href="#">artification</a>, <a href="#">market orientation</a>, <a href="#">innovation</a> <a href="#">Luxury</a>, <a href="#">crafstmanship</a>, <a href="#">artification</a>, <a href="#">mar "
"docPreview" => "<b>Managing creatively-inspired brands: a commentary and research direction</b><br><span>2021-12 | Journal articles </span> <b>Managing creatively-inspired brands: a commentary and research direction</b><br><span>2021-12 | J "
"docType" => "research"
"publicationLink" => "<a href="https://link.springer.com/article/10.1007/s13162-021-00206-y" target="_blank">Managing creatively-inspired brands: a commentary and research direction</a> <a href="https://link.springer.com/article/10.1007/s13162-021-00206-y" target="_blank">Managing crea "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.752486
+"parent": null
}
