Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12380"
#_source: array:26 [
"id" => "12380"
"slug" => "12380-the-diffusion-of-mobile-social-networking-further-study"
"yearMonth" => "2018-10"
"year" => "2018"
"title" => "The Diffusion of Mobile Social Networking: Further Study"
"description" => "BEMMAOR, A.C. et ZHENG, L. (2018). The Diffusion of Mobile Social Networking: Further Study. <i>International Journal of Forecasting</i>, 34(4), pp. 612-621. 
BEMMAOR, A.C. et ZHENG, L. (2018). The Diffusion of Mobile Social Networking: Further Study. <i>Inte "
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "ZHENG Li"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Chasm"
1 => "Bass model"
2 => "Gamma/shifted Gompertz"
3 => "Skew"
]
"updatedAt" => "2024-03-12 11:51:44"
"publicationUrl" => "https://www.sciencedirect.com/science/article/pii/S0169207018300736"
"publicationInfo" => array:3 [
"pages" => "612-621"
"volume" => "34"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "A study by Scaglione, Giovannetti and Hamoudia (2015) based on the Bass and Bemmaor diffusion models showed that the distribution of the times to adoption of mobile social networking in four G7 countries was skewed to the left in most cases. Reanalyzing the data and extending the study to two additional countries, the authors show that the skewness tends to be to the right, thereby indicating a large proportion of laggards in the population of potential users. A study by Scaglione, Giovannetti and Hamoudia (2015) based on the Bass and Bemmaor diffusion models "
"en" => "A study by Scaglione, Giovannetti and Hamoudia (2015) based on the Bass and Bemmaor diffusion models showed that the distribution of the times to adoption of mobile social networking in four G7 countries was skewed to the left in most cases. Reanalyzing the data and extending the study to two additional countries, the authors show that the skewness tends to be to the right, thereby indicating a large proportion of laggards in the population of potential users. A study by Scaglione, Giovannetti and Hamoudia (2015) based on the Bass and Bemmaor diffusion models "
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-09T16:21:42.000Z"
"docTitle" => "The Diffusion of Mobile Social Networking: Further Study"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, ZHENG Li"
"docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., ZHENG Li</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span> <span class="document-property-authors">BEMMAOR Albert C., ZHENG Li</span><br><span class="document- "
"keywordList" => "<a href="#">Chasm</a>, <a href="#">Bass model</a>, <a href="#">Gamma/shifted Gompertz</a>, <a href="#">Skew</a> <a href="#">Chasm</a>, <a href="#">Bass model</a>, <a href="#">Gamma/shifted Gompertz</a>, <a href=" "
"docPreview" => "<b>The Diffusion of Mobile Social Networking: Further Study</b><br><span>2018-10 | Journal articles </span> <b>The Diffusion of Mobile Social Networking: Further Study</b><br><span>2018-10 | Journal articles "
"docType" => "research"
"publicationLink" => "<a href="https://www.sciencedirect.com/science/article/pii/S0169207018300736" target="_blank">The Diffusion of Mobile Social Networking: Further Study</a> <a href="https://www.sciencedirect.com/science/article/pii/S0169207018300736" target="_blank">The Di "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.785019
+"parent": null
}
